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06/17/11 - Warner Bros Enters Licensing Agreement With EFX Performance

EFX Performance Unveils Custom Green Lantern Band to Mark the Occasion EFX Performance, producers of performance bands worn by superstar athletes, announced the signing of a licensing agreement with Warner Bros. Entertainment, Inc. today with the unveiling of a custom Green Lantern EFX bracelet as a nod to the recently released blockbuster. The first series of these specially designed performance bands were given to attendees at the Green Lantern premiere party on June 15, with the official, public rollout to begin Friday, June 17. Future projects, as part of the licensing agreement, will also include custom-designed bands for DC Comics...  - Read More

05/16/11 - EFX Performance partners with Hendrick, Stewart-Haas Racing

EFX Performance bracelets and necklaces have become ever-present in NASCAR recently, and they stand to become even more prominent as EFX announces the signing of licensing agreements with Hendrick Motorsports and Stewart-Haas Racing. Jeff Gordon, Jimmie Johnson, Mark Martin, Tony Stewart and Ryan Newman will be the first to sport a new line of EFX Performance products made especially for the Hendrick Motorsports and Stewart-Haas Racing teams.  - Read More

04/29/11 - EFX Partners with 'Race to Erase MS' to Bring Attention to Multiple Sclerosis Awareness Month

May is Multiple Sclerosis Awareness Month, and in continuing its efforts to create and redefine positive change in the lives of its users, EFX Performance has announced the roll out of a custom-made ‘Race to Erase MS’ performance wristband. EFX Performance has pledged to contribute a portion of all proceeds earned through the sale of the signature bands to ‘Race to Erase MS’ and the Nancy Davis Foundation for Multiple Sclerosis. “EFX is honored to help with a hands-on effort to make gains in the fight against multiple sclerosis,” said Jim Ruschman, President of EFX Performance, Inc. “Since its inception,..  - Read More

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