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09/19/11 - EFX Performance, Inc. Announces Partnership with The Pit

Legendary Mixed Martial Arts Trainer John Hackleman to Join EFX Team of World Class Ambassadors

John Hackleman, legendary Mixed Martial Arts trainer and founder of The Pit franchise, has announced that he will be joining the team of athlete endorsers at EFX Performance, a major producer of holographic performance products.

The New York City native is one of the prominent trainers in mixed martial arts, most notably training past world champions Chuck Liddell and Tito Ortiz, as well as The Ultimate Fighter Season 11 champion Court McGee.

Hackleman founded the world famous “The Pit” training center to teach serious fighters the skills needed to compete at the top. The Pit now boasts over 50 affiliate locations across the country, Recently Hackleman has partnered with Cross Fit locations to develop a new work out known as CrossPit.

“I’m extremely pleased to partner with EFX,” said Hackleman. “After working with Court McGee, and seeing the positive effects that EFX played in his training camp, I knew I needed to get involved and help spread the word about this amazing product.”

“John has been a great asset to the EFX team while helping to develop Court McGee over the past year,” said Randy Largent, CEO of EFX Performance. “We’re excited that John has decided to work with EFX on this new partnership.”

As part of the partnership, EFX will be releasing a co-branded line of products emblazoned with the world famous “The Pit” logo. The first of these products will be released later this year.


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