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Big Kahuna Jamie Sterling takes first place at the Billabong Pico Alto Invitational in Peru
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With the popularity of the original silicone necklaces, EFX has designed nylon necklaces featuring three holographic dots that are adjustable for comfort and style.
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New special wristband to help support SaveTheSea.org
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As a leader in holographic performance technology, EFX is expanding its products to now benefit pets
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This year we are hitting our athlete events even stronger than before. You can look forward to seeing us at our major events in 2010.
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08/19/10 EFX Team Athlete Jamie Sterling Conquers Big Waves in Peru


Big Kahuna Jamie Sterling continues his success on the Big Wave World Tour (BWWT), this time taking first place at the Billabong Pico Alto Invitational in Peru on Thursday. Sterling elaborated to reporters after the competition why it was such a special victory.

ā€œI’m very emotional since this is the first time I have won a Big Wave World Tour event,ā€ said Sterling.

The win, coupled with his fourth place finish at Punte de Lobos in May, puts sterling at the top of the BWWT rankings with 1690 points. However, the win did not come easy for him.

Riders faced waves that reached more than 35 feet high, breaking boards and keeping some from being able to finish their runs. But in the end the Big Kahuna prevailed, fending off the reigning big wave champion Carlos Burle of Brazil. Sterling will try to carry his momentum to Oregon for the Nelscott Reef Classic, the third BWWT event of the season.

Jamie Sterling is a member of the EFX Performance, inc. team of sponsored athletes. He, like many others, utilizes a variety of EFX products from the holographic dot that can be seen on his boards to wristbands and necklaces to get an edge on the competition.