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06/17/11 - Warner Bros Enters Licensing Agreement With EFX Performance

EFX Performance Unveils Custom Green Lantern Band to Mark the Occasion

EFX Performance, producers of performance bands worn by superstar athletes, announced the signing of a licensing agreement with Warner Bros. Entertainment, Inc. today with the unveiling of a custom Green Lantern EFX bracelet as a nod to the recently released blockbuster.

The first series of these specially designed performance bands were given to attendees at the Green Lantern premiere party on June 15, with the official, public rollout to begin Friday, June 17.

Future projects, as part of the licensing agreement, will also include custom-designed bands for DC Comics. The Green Lantern wristband is the first of many prospective DC designs; a retro Batman and Superman band are also on the horizon. EFX has also hinted at a special band for the forthcoming Harry Potter and the Deathly Hallows Part 2 movie.

The partnership with Warner Bros. Entertainment is yet another reflection of the surging popularity of EFX Performance’s holographic technology, with this agreement coming on the heels of a recently signed licensing agreement with NASCAR.

“EFX is very excited to partner with Warner Brothers and help not only generate awareness for some amazing projects on the horizon, but positively effect those wearing our technology,” said Jim Ruschman, president of EFX Performance. “We’re eager to unveil the stylish new concepts that are currently being designed.”

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